The Chrome Yellow CYC Label was founded in London by Adrian White and Rikki Blue. Other collaborators included Tayo, Nubreed, and Mas Production (Now XO Sound).

​

The labels output includes a series of independent vinyl releases, music videos, the ongoing psi fi AV project as well as design and video work for Ninja Tune, Big Dada, Skint, Technics DMC Championships, DMC World and Muti Music.